Ask for the Order

You met the customer. Wonderful!

You made a good connection. Great!

You have explained the value of your product! Excellent!!

Now ask for the order.

You need to close the loop. Without getting the order from the customer, all you’ve done is create an awareness of your product. Remember you are a sales person and the purpose of your being is not completed unless you get an order or complete a sale.

Worried the customer might say no? What if the customer says yes? You will never know until you ask. Is the customer waiting for you to ask? Maybe he thinks you are not ready yet. Maybe they think you will ask when you are in a position to deliver. You will never overcome any of their objections unless you ask for the order and discover their thought process.

Sometimes customers decide to give orders according to their schedules. However, you may know that if they order at their convenience your production line will be booked and you won’t be able to supply. You can initiate the order now when you have a gap in production, but the customer will not know unless you ask about their intentions.

Whenever you call the customer, write a letter or e-mail or meet with them in person, ask them about their business and ask how you can be of service. Close the loop. Make the sale. Don’t just be good at what you do, be great!