So, You Didn’t Get the Order!
Not every negotiation will result in a sale. Sometimes things will not go your way. There may be some step, or some sign you missed. Sometimes the customer may not divulge all information which may be necessary for you to tailor your offer. The bottom line is, the sale did not happen.
You could react by throwing tantrums or blaming the competitor or even the customer. Or you could respond in a logical manner to look at what you did and how you could improve your process. Make a case and discuss it with your team or your superiors. Sometimes you may not be able to pinpoint the problem and you will need a fresh set of eyes to look at and point out the issue to you.
Take it as an opportunity to review, re-assess and improve. The lost sale should result in making your process better and making you a better, rather than a bitter sales person.