Evaluate Your Scripts

Say you are selling a pen.

Your script could say:

“We offer an efficient platform for the delivery of colored liquid to plant based cellulose for the purpose of transfer of information.”

Or it could say:

“We offer a low cost, efficient pen with smooth flow and no dry technology.”

It could even say:

“We provide you with the means to move the world.”

Every script you use, could be effective if used for the right product and the right audience. For students and academicians, architects, and others involved with the technical aspects, you could use a more technical description and in fact should use a technical description as they will evaluate your products based on very specific needs.

On the flip side, if someone is carrying a pen for the prestige, they will not be sold on the ink barrel capacity, but they will be sold by the brand name and the value associated with the brand name.

The product and the customer profile define what your script should be. Therefore, you need to review your product profile and the customer profile in detail. Determine the selling points and create your scripts around them.

Selling the product should be easy once you get the hard wok done!