Make the Relationship, Not the Sale (Video)
Sales is about making relationships with customers.
Most people spend their time worrying about their quotas and forget to make the relationship.
A lot of time and energy is spent making new customers, presenting your offer over and over and learning customer nuances
Whether you’re selling to businesses or consumers, making a relationship ensures that you get repeat sales and grow your profits.
To make ensure sales, you need to first build relationships with the customers.