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Make the Relationship, Not the Sale (Video)


  • Sales is about making relationships with customers.

  • Most people spend their time worrying about their quotas and forget to make the relationship.

  • A lot of time and energy is spent making new customers, presenting your offer over and over and learning customer nuances

  • Whether you’re selling to businesses or consumers, making a relationship ensures that you get repeat sales and grow your profits.

  • To make ensure sales, you need to first build relationships with the customers.

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