The Benefit of Repeat Customers
Sales is a long process which involves preparation, discovery, presentation, closing and the actual sale.
Imagine if each customer you dealt with was a one-time customer only. You would be spending a lot of your time going through the whole process from preparation to closing the sale over and over again.
This would take a lot of effort and a lot of time.
Having repeat customers means that you can shorten the sales cycle and either focus only on the closing or getting the benefit of automatic repeat sales.
You can reduce the development costs for converting prospects into customers, you can save on time on developing customers and you can watch your sales and profits grow through repeat sales.
So, it is beneficial for you to build a relationship with the customers to ensure you can benefit from repeat sales.