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Essential Selling Skills: Good Listening

Understand the difference between hearing and listening.

Hearing is passive; you can learn to ignore sounds that you hear. Listening is active; you listen to understand and respond.

Hearing engages the ear; listening engages the brain.

To be a good listener you need to follow a few tips.

  • Eliminate distractions like e-mail and telephones.

  • Takes notes and ask questions.

Listening allows you to respond to customer queries, offer better solutions and create a connection with the customer.

Listen well to win customer trust and business.

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