To Stand Out in a Competitive Market: Sell the Outcome
Think what sets your business apart?
What do you offer which your competition does not?
What do your customers value?
What is the best value for the customer?
You could sell shoes, or you could sell the freedom they provide. You could sell the chair, or you could sell the comfort. You could sell the camera, or the memories it captures.
What would be more compelling?
People buy your product for what it achieves for them.
Sell the outcome and the product will sell itself.