Your Sales Pitch
You need a sales pitch to let the customer know what you are offering.
However, often times the sales pitch is overloaded and aimed at forcing the prospect to either submit to buying the product or outright reject the product and offer.
The aim of the pitch instead needs to be to stimulate interest in what you are offering.
When pitching your product, the content and the delivery need to be structured in a manner to make the customer sit up and take notice.
If the customer is busy looking at their cell phone or looking at the door seeking an escape, then your pitch is not interesting enough.
The purpose of the pitch is to make sure that you deliver enough information that the prospect and garner enough interest to warrant a second meeting where you can discuss in detail on the product or offer the customer is interested in.
Most of the time people consider sales pitches to be an all-in deal. They try to meet the customer, make the presentation, make the offer, get the customer to (dis)agree and then move on to the next customer.
The sales pitch should be clear, concise and focus on what is necessary, so the customer can get the information that is necessary for their decision.
Therefore, the pitch needs to be reviewed for better results.