Your Sales Pitch: Solving Problems
Your sales pitch should focus on the solution to the problem that your product or service offers.
Every business has their own set of problems. Whether big companies or small companies, the scale of the problem and the nature of problem differs from business to business.
It is those problems that offer the opportunity for a sale.
If you have a solution to the problem, you have an opportunity to make a sale.
The customer benefits from doing business with you because the solution you offer minimizes or eliminates the problem they are having. An accounting software takes care of the problem of tracking receipts and payments, a warehouse management system takes care of moving stock.
The customer’s problem offers you an opportunity to sell your product. However, you cannot sell your product unless you highlight the problem the product solves. The customer will not buy the accounting software unless it promises efficiency or cost savings, neither will they buy the warehouse management system unless it reduces pilferage.
Focus you sales pitch to highlight the problem your product or service addresses so the customer is interested to find out more.
The problem the customer is facing is your opportunity to make a sale.