Physics of Marketing: Lesson 3
For every action, there is an equal and opposite reaction.
While this holds true in Physics, it holds equally true in Marketing.
A product that is marketed well will flourish. A product that is not marketed well will not.
There is an equal reaction to the efforts you put in to your marketing efforts.
Marketing eventually is the delivery of value. The more value you create, the more chances there are that you will make the sale.
The less value created, the lower probability of a sale occurring.
There will be no instances where you can create low value and see your product flying off the shelf. People look for value for their money. In the age of the Internet, finding that value is just a few clicks or taps away.
To create great value for your product you need to put in equally good efforts at marketing your product. The success of your product will depend on how much effort, i.e., force you put behind your product for it to gain momentum in the market.